5+ years of hyper-growth strategy — from building market-leading beauty brands to scaling GMV from $1.6M to $3.8M USD. Where creative intuition meets Python and SQL.
I'm a Strategic Marketing Leader based in Jakarta, specializing in digital-first beauty brands. My work lives at the intersection of brand storytelling and hard data — I don't just run campaigns, I architect systems that compound growth.
I've engineered market penetration strategies that took a local brand to #2 in the Body Care category, outperforming established global competitors — all within one year. My approach: data pipelines in Python, omnichannel funnels, and a relentless focus on margin efficiency.
Whether it's managing a IDR 4.5 Billion+ annual budget, advising the Board on financial forecasting, or building automated NLP pipelines for customer sentiment — I bring precision to every decision.
Propelled a local brand to #2 in Body Care, capturing 10.27% market share and outperforming global incumbents.
Grew Ads GMV from $1.6M to $3.8M USD YOY through data-driven omnichannel optimization on TikTok, Shopee & Meta.
Maintained a consistent 15× ROAS on a IDR 4.5B annual marketing capital — with an average margin of 44.66%.
Managed 10+ high-profile brand partnerships, bridging digital presence and offline consumer experience.
Open to strategic marketing roles, brand consulting, and performance marketing projects. Based in Jakarta — available for remote and on-site engagements.